Hey there! If you’re reading this, you’re probably wondering, “What even works on Instagram these days?” me and my Seattle Social Media Team, are here to give you the lowdown on what will actually be working on the ‘gram in 2025. Let’s face it—Instagram has changed a lot (RIP, chronological feed), but there are still ways to boost your engagement, reach new audiences, and make your account pop.
So grab a coffee, get cozy, and let’s dive into the six things that are crushing it on Instagram right now. 🖤
1. Reels, Reels, and More Reels
If you haven’t hopped on the Reels train yet, you’re missing out! Instagram is all about Reels, and if you’re looking to reach new people, Reels are where it’s at. Think of Reels as Instagram’s way of saying, “Hey, show us something fun, quick, and quirky, and we’ll show it to everyone!” Reels that entertain, educate, or make people laugh are the best way to get on the Explore page and in front of new followers.
At Mandy Clementine Seattle Social Media we’ve been helping brands perfect their Reels game with content that’s not just on-trend but on-brand. So, get creative and show off your personality—your engagement will thank you!
2. Stories That Don’t Just Look Good—They Feel Good
Stories are still where the magic happens! With Stories, you can share more “real-life” moments, like behind-the-scenes content, quick updates, or even a little day-in-the-life vibe. The secret? Don’t overthink it. The more authentic, the better!
Our tip: Use interactive stickers like polls, questions, and quizzes. These little stickers may seem simple, but they’re gold for engagement. And if you need help spicing up your Story game, Mandy Clementine’s Seattle Social Media Team has tons of ideas to help you make Stories fun and engaging.
3. Carousel Posts for Those Savvy Swipers
Carousel posts are not just for influencers and vacation photos. They’re an awesome way to tell a story, give step-by-step instructions, or share tips in a way that keeps people swiping. Instagram loves it when people spend time with your content, and carousel posts encourage people to linger a little longer.
If you’re a Seattle brand looking to share helpful tips or product features, carousels are your BFF. We at Mandy Clementine are pros at crafting swipe-worthy content that keeps followers coming back for more!
4. Savvy Use of Captions (Yes, They Matter)
Gone are the days of slapping a quick emoji as a caption. Now, it’s all about captions that add value, make people laugh, or tell a story. Long-form captions are hot right now, especially when they’re written in a conversational tone—think of it like chatting with your followers. Tell a story, share a funny anecdote, or spill the tea on something behind the scenes. People love brands they can relate to!
Need help finding the right tone? Mandy Clementine’s Seattle Social Media Team can help you craft captions that are clever, engaging, and oh-so-relatable.
5. Collabs and UGC (User-Generated Content)
Instagram is all about community, and nothing says “we love our followers” quite like featuring them! Collabs and user-generated content (UGC) are HUGE right now. Not only does this give your audience a sense of connection, but it also gives you fresh, authentic content that people love to see. And if you collaborate with other local Seattle brands or influencers? Double the reach, double the fun.
At Mandy Clementine, we know the local influencer scene inside and out. Whether it’s a Seattle coffee shop or a beauty brand, we can help you find the right collab partners to make your brand shine.
6. Stunning Aesthetics and a Consistent Brand Vibe
Even with all the changes, one thing hasn’t changed: a visually pleasing feed still matters. Your feed is like your brand’s storefront, and if it looks polished, people are more likely to stick around and check out your content. This doesn’t mean you need a cookie-cutter grid, but having a consistent color palette, style, and vibe is key to standing out on the platform.
Our Seattle social media team at Mandy Clementine specializes in making brands look their best on Instagram with cohesive, beautiful aesthetics that catch the eye and make a lasting impression.
Ready to Crush It on Instagram?
There you have it! Six ways to make Instagram work for you right now. Whether you’re a local Seattle brand or just want to boost your Insta game, Mandy Clementine Seattle Social Media have the expertise and creativity to make it happen.
So, are you ready to take your Insta from “meh” to “OMG, yes”? Hit us up, and let’s make Instagram your brand’s secret weapon in 2025!
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